Built for Europe. Ready for what’s next.

Cross-border merchandising, simplified. From product sourcing and branding to coordinated delivery across Europe, we manage the entire process so your teams don’t have to.

Cross-border merchandising, simplified.

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Promotional Products that inspire!

At Swish & Click, we make it our mission to help you find the perfect branded products for your business as simple as magic, with a swish and a click!

Your European merchandising partner for bulk projects

We manage bulk merchandise orders for organisations and institutions — public or private — covering sourcing, artwork, VAT treatment, production, and delivery, structured around how your organisation actually operates.

Most organisations don’t fit neatly into a single category. We scope bulk merchandising projects based on how the work must be executed — accounting for operational complexity, brand risk, VAT treatment, and delivery control — not company size or marketing labels.

Recognised certifications — available on request for the majority of products

Sustainable, safe and compliant options (FSC®, OEKO-TEX®, GOTS, TÜV, ClimatePartner) — available whenever you need them.
FSC® certified materials
OEKO-TEX® Standard 100 textiles
GOTS certified organic textiles
TÜV SÜD tested safety (GS)
ClimatePartner climate-neutral label
FSC® certified materials
OEKO-TEX® Standard 100 textiles
GOTS certified organic textiles
TÜV SÜD tested safety (GS)
ClimatePartner climate-neutral label

Swish & Click: Defined. Delivered. Distinct.

A Pan-European B2B Merchandise Distributor Built for Local Execution and Global Reach.

We combine multilingual service, structured cross-border handling, and trusted supplier partnerships to deliver branded merchandise across Europe and beyond — without unnecessary complexity.

  • One Europe. One Service.

    Seamless delivery across the EU — one quote, one service. We simplify cross-border orders, remove language barriers, and apply the correct VAT treatment based on your country and client type.


    We have Europe-wide capability. Country-level execution.

    Most projects are managed within a single country, with cross-border support available when needed.

    Countries we support (EU / EEA / CH / UK):
    AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LI, LT, LU, LV, MC, MT, NL, NO, PL, PT, RO, SE, SI, SK.

    Explore All EU Delivery Options 
  • International Orders. One Point of Control.

    Seamless delivery outside the EU — one quote, one service. We manage international orders, customs documentation, and import/export requirements, applying the correct delivery structure based on destination and client type.

    Global capability. Country-specific handling.
    Projects are managed according to local import rules, customs clearance, and delivery requirements, with cross-border coordination handled on your behalf.

    Regions we support:
    Rest of Europe, North America, South America, Africa, Middle East & Turkey, Asia-Pacific.

    Explore Global Locations 
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Trusted by Public Institutions and Private Companies across the European Union:

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*These logos represent the types of institutions we serve. This does not imply direct affiliation.
Photo of Daria S.

Daria S. ✅ Verified Client

Campaign Manager, Rome

“I highly recommend Swish & Click for its wide selection and exceptionally fast shipping. My order arrived much sooner than expected. Outstanding service and quality.”

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Alejandro J. ✅ Verified Client

Technical Engineer, L'Hospitalet de Llobregat (Barcelona)

“We needed durable, branded workwear for our field team — tough enough for demanding conditions yet professional. Swish & Click delivered: high-quality embroidery and materials; worn daily and still perfect.”

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Jordi P. ✅ Verified Client

Personal Trainer, L'Hospitalet de Llobregat (Spain)

“I needed branded kit for my PT sessions — shirts, towels, the basics. Swish & Click made it super easy. Print looks great, quality is really good, and my clients love the look. Honestly, it makes me feel more professional without going over the top.”

European standard, premium execution. If you can’t afford mistakes on quality, timing, or consistency — you’re in the right place.
TL;DR

Corporate merchandising, across Europe — ready to approve

We manage corporate merchandising across Europe with a finance-first approach: correct VAT treatment by country and client type, clean invoices, and documentation that stands up to internal checks. Every quote is structured line by line — product, branding, logistics, taxes — so Finance, Procurement and Buying know exactly what is being approved. From first orders to multi-country rollouts, the process stays controlled and predictable: pre-production artwork approval, committed lead-times, and delivery terms that match the paperwork. One accountable contact oversees the order end-to-end, ensuring what’s delivered matches what was approved — commercially, operationally, and fiscally.

Who We Are

Lean, multilingual, accountable. Fast decisions, everything documented.

  • EN/ES/FR/IT/DE/CS — crisp comms, nothing lost.
  • Buying & Finance-ready: traceable and auditable.
  • Lightweight ops — less friction, more delivery.
Pan-EU UK/CH + non-EU Multi-language

What You Get

Clear process, clear pricing, real ownership of the job.

  • 24-hour quotes with line-by-line breakdown (product, branding, logistics).
  • Free pre-production mock-up — approve with confidence.
  • Quality/timeline options: standard, express, and equivalent alternatives.
24h Free mock-up Clear pricing

VAT, invoicing & compliance

Rules are explicit, by country and client type — built for internal checks.

  • EU B2B: reverse charge with a valid EU VAT number (when applicable).
  • Estonia: 24% VAT on domestic cases or where applicable.
  • Non-EU exports: export invoices with documentary support.
Reverse charge 24% EE Export invoices

Production & Quality

So your brand lands cleanly — no surprises on arrival.

  • Artwork check + best method advice per material and finish.
  • QC photos where relevant; batch checks for critical projects.
  • Full traceability: artwork → production → pack → dispatch.
Artwork QC Traceable

Delivery & Logistics

Real cross-border delivery — not vague promises.

  • EU: customs-free delivery with tracking.
  • UK/CH: full paperwork support with clear incoterms.
  • Split shipments and committed dates for events.
Tracked UK/CH Firm dates

How To Start

Send a short brief — we return a proposal that’s ready to approve.

  • Product, quantity, destination(s), deadline.
  • Logo (AI/PDF vector) or we can vectorise it.
  • You receive: quote + lead-times + clear tax handling.
Simple brief Ready to approve
EU/EEA/UK/CH + non-EU support
EN/ES/FR/IT/DE/CS support
Reverse charge + 24% EE when applicable
Clean, traceable documentation

Want the full detail? Explore our process →

A structured approach to promotional products and merchandising

How We Run Bulk Merchandise Orders

Step 1 - Enquiry, Scope & VAT Structure

Every project begins when you contact us with an initial requirement — whether that’s a one-off bulk order or an ongoing merchandising need. We review the details and respond directly, typically by email or phone, to clarify scope (colours, quantities, etc), timelines, and delivery requirements.

From there, we define the correct VAT treatment and documentation structure upfront, ensuring pricing, compliance, and delivery are aligned from the outset — before any commitments are made.

You’ll always have a clear point of contact throughout the process.

Step 2 - Product Selection & Branding Approval

Once the scope is confirmed, we align on suitable products, branding methods, and technical constraints. Where required, we prepare clear visual proofs to show exactly how branding will appear on the selected merchandise.

Nothing moves into production until artwork, placement, and finishes are approved — ensuring consistency, clarity, and predictable outcomes.

Step 3 - Production Coordination & Quality Control

Following approval, we coordinate production with the appropriate suppliers, managing lead times and production flow according to the agreed structure.

Orders are monitored to maintain consistency across repeat runs, campaigns, or multi-location deliveries.

This ensures scale is handled deliberately — without introducing variation or operational risk.

Step 4 - Delivery, Documentation & Repeat Execution

Delivery is managed by our logistics team according to your setup — nationally, regionally, or internationally where required. We handle the necessary documentation as part of the process, including customs or export requirements for non-EU orders.

Once complete, the same structure can be reused for future orders — allowing repeat campaigns, reorders, or expansions to be executed efficiently, consistently, and without restarting from scratch.

What Remains Constant Throughout Every Order

Regardless of order size or destination, every project is handled with the same principles: a single point of contact, documented approvals, controlled artwork, compliant VAT treatment, and clear delivery accountability.

Once a project is complete, the structure is retained — allowing future orders to be repeated, adjusted, or scaled without starting again.

Supporting Artwork & Design Services

We provide artwork and design support to ensure bulk merchandise is production-ready, brand-consistent, and suitable for repeat ordering. This includes artwork checks, file preparation, logo adjustments, and brand control — supporting smooth production and predictable delivery.

  • Artwork Checks, Preparation & Visual Proofs

    We review supplied artwork and prepare clear visual designs that show exactly how branding will appear on the selected merchandise. This includes confirming logo placement, scale, colours, and branding method before production begins.

    Our process ensures everyone involved has full visual clarity prior to approval: reducing errors, misinterpretation, and last-minute changes — so bulk orders move into production correctly and without delay.

  • Logo Adjustments, Vectorisation & Brand Control

    Where required, we adjust or recreate logos into production-ready vector formats and manage approved artwork files for ongoing use. We ensure branding is technically correct for different products, print methods, and suppliers — not just visually acceptable.

    By controlling approved assets and documenting artwork usage, we support consistent results across repeat orders, campaigns, and multi-location deliveries, while ensuring correct clean documentation throughout.

  • Brand Redesign & Special Projects

    For organisations undergoing rebrands, updates, or complex one-off projects, we provide structured design support aligned specifically with bulk merchandise production so that they work across physical products, and international delivery requirements.

    Our focus is not creative exploration, but execution — ensuring redesigned branding translates cleanly into merchandise, remains compliant, and can be reproduced reliably at scale without introducing operational risk.

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First-Time or Experienced — Explore What Comes Next


Whether you’re sourcing branded merchandise for the first time or refining campaigns across European markets, this is a place to explore next.

Our guides share how European businesses, agencies, and procurement teams approach promotional products and custom merchandise, from product choice and branding methods to pricing, lead times, and delivery.

Practical, experience-led insight to help you avoid common pitfalls, compare suppliers clearly, and source merch to a professional European standard.

Start with Our Merch Guides →
NEXT STEPS

Choose your path — we’ll run it properly

Whether you have a confirmed list or you’re still comparing, we move quickly, keep everything procurement-safe, and apply the correct VAT treatment from day one (quote, invoice, and documentation when required).

I know what I want
Send items, quantities, and delivery city. We’ll return a fast, clean quote ready for approval — with the correct VAT position.
Get a fast quote
I’m not sure yet
Tell us your use-case and budget range. We’ll shortlist solid options with lead times, branding methods, and clear comparisons.
Help me choose
We’re complex / multi-location
Multiple addresses, countries, campaigns, or internal requirements. We’ll structure it with documentation, control, and repeatability built in.
Scope a complex project